This rather neatly puts a stake in the heart of many of the evo-psych arguments about who’s biologically programmed to want sex; as soon as the social and safety factors are eliminated, the difference in interest for casual sex is negligible.
Of course, this is in a laboratory setting, which by its nature is going to affect the answers.
It’s the subject of many a heated debate, the punchline to hacky comedians’ jokes and the background noise in movies and sitcoms since pretty much forever.
If it seems like someone might be good in bed, women are more likely to say “yes” to a hook-up.
The problem is that most of the time, men tend to broadcast that not only are they awful in bed but that the aftermath isn’t going to be a picnic either.
Many PUAs who practice day game – that is, making cold approaches during the day in public venues instead of at night in a bar or club – will physically impose themselves in front of a woman in order to make her stop to talk to them and do a little dance to keep her from walking away.
Others will consciously ignore soft no’s and refusals in the name of getting a woman’s number.
But despite its flaws and mistaken conclusions, it hangs in as part of the accepted wisdom of gender relations.